Speaking for a Publication

Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Having a book... Read More

Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client. The... Read More

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.1. Author Bio This is no place for modesty. You're competing with many other authors out there and need to... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what... Read More

How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.But as any seasoned information marketer will vouch, it takes time to build up your name recognition online. You'll have to spend considerable effort to develop word-of-mouth web site traffic. It's... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.Now, there is a new way to market those unsold books.... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into... Read More

Know These Five Audiences to Write a Top Selling Book

To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about. Speaking directly to your reader on each page makes you the... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.For an author to become a successful self-publisher, he or... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This... Read More

Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever

If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. In the real world, many authors find that the best way to launch a... Read More

Book Signing for Experts

Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing... Read More

How to Send Press Releases to Newspapers About Your New Book

There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room... Read More

Why Testimonials are Number One in Selling your Book or Service

Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Back Cover Testimonials Here, you will need three testimonials-- one from a celebrity... Read More

Top Ten Non-Techie Steps to Market your Book Online

Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 2

To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Part one of this article is available at http://www.bookcoaching.com/freearticles/article-127.shtml Q 6? You seem to be geared toward self-publishing. Yet,... Read More

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1. Write non-fiction first. These books are 90% of total... Read More

Discover 3 Easy Ways to Promote Your Articles

Are you using these methods to promote your articles?If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up.1. Fr*e EbookCompile all of your articles into a fr*e ebook and give it away.Set... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought you only a few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get... Read More

Navigating the Amazon Sales Ranking

First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best.To whit, read Amazon's own definition of its system, slightly paraphrased from... Read More

ABC News
Organizing for America Targets Sarah Palin
ABC News
In his new book The Audacity to Win, Obama for America campaign manager David Plouffe recalls that Sen. John McCain's selection of Alaska Gov. ...
Pugilistic PalinWashington Post
Palin snubs local media on tourWANE
Barack Obama tells CNN he 'probably won't' read Sarah Palin bookExaminer.com
TIME -Crystal Air Productions (satire) -Fort Worth Star Telegram
all 5,302 news articles »

USA Today
The Twilight Saga: New Moon presents a clash between the book's self-righteous ...
Metro Weekly
It's a clash between the book's self-righteous morals and movie marketing. Anyone who has seen promotional materials about the film has inevitably been ...
New Moon opening night: From Britain to China, fans are going crazyChristian Science Monitor
This vampire phenomenon won't bite, but it might bleed you dryTimes Online
'Twilight' sequel scores monster box office openingAFP
We Are Movie Geeks -Henderson Gleaner -Western Front
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Reuters
Nook sold out for the holidays
CNET News
While there's always some marketing varnish in user manuals, they are the real place to find out what a device can and cannot do, and it's not a good sign ...
ebook ReadersEtownian
Canadian Publishers Getting on Kindle BandwagonPublishers Weekly
Canadian publishers scramble to offer Kindle editionsQuill & Quire (blog)

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Ad-Hoc-News (Pressemitteilung)
Guerilla Marketing @ Dreamforce
Enterprise Irregulars (blog)
sugarcrm was handing out books with a size, artwork and cover color scheme that resembled Benioff's latest book on the cloud. ...
SugarCRM Launches Guerrilla Marketing Campaign Against Salesforce.comNewsweek
Benioff sees cloudy futureSan Francisco Chronicle
The King of the CloudBusinessWeek

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Colum McCann Wins National Book Award
New York Times
... the recent move toward electronic books as he thanked a wide range of supporters, including editorial assistants, copy editors and marketing staffers, ...

and more »

Airline Web sites battle it out for fewer customers
MarketWatch
And different airlines have moved at different speeds," said William Rice, president of the Web Marketing Association, which sponsors an annual Web site ...

and more »

Q&A With Avinash Kaushik, Google Analytics Evangelist & Guru
Search Engine Land (blog)
The book will help you understand how the broad portfolio of online marketing works and of course how to be king by being data driven. ...
Q&A: Dennis Mortensen on Yahoo AnalyticsEconsultancy (blog)

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Artuji
J.C. Penney to Stop Publishing Big Catalogs
Wall Street Journal
Chief Marketing Officer Mike Boylson said customers appreciate the smaller, more personalized catalogs as well as digital and mobile applications because ...
JC Penney to stop publishing catalogsABC7Chicago.com
JC Penney discontinuing "big book"MSN Money
JC Penney is turning last page on its Big BookDallas Morning News
WELT ONLINE -RetailWire (registration) -Multichannel Merchant
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CBC.ca
Harlequin sets bosoms to heaving with self-publishing venture
Bizmology
It's actually very hard to write a book. By making it sound easy, and by marketing a shortcut, vanity presses such as this one prey on writers who may think ...
Harlequin Horizons: Bad idea for aspiring authors or another avenue to make ...Examiner.com
Indiana self-publisher to partner with HarlequinIndianapolis Star
Harlequin and Author Solutions Announce Publishing PartnershipPR Newswire (press release)

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E-book to help with searches
Canton Repository
The Karcher Group has created the e-book, “Search Engine Optimization for Newbies: Getting You on Your Way to Web Marketing Nirvana.” The Web marketing and ...

and more »

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Poetry Chapbooks: Ten Tips for Promotion