Brand Your Name!

Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks,... Read More

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are... Read More

Business Branding - How Character Affects Customers and Your Business Image

The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character.Whether you are a small business or a large operation, it... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don't have a brand strategy,... Read More

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it will be your most profitable year yet!1. Write an attention grabbing headline.Realize that your headline must immediately "hook" a busy producer... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day."... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way,... Read More

Brand Identity Company ? Brand Identity Guru

Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Over time, no matter what your ad at the moment says, your brand identity will be the thing people remember and what that gets... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statement should... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. A... Read More

Quick Tactics To Brand Your Business And Make More Sales

This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and products."This article addresses 5 basic problems and questions about Branding:How Are Brands Created... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.No, before any of those things will really have... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not... Read More

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won't see them. This is why the telephone company and most large cable companies require drivers... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.Don't be ShyWhen it becomes for you to take a stand, you... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a 'difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can... Read More

Branding: What Not to Do

Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.Some silly copywriter did this when she thought she was going to start working "freelance corporate" for... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define... Read More

IndyPosted
AMD Nixing ATI Label In Brand Consolidation Move
Gamasutra
The cancellation of the brand means that a label closely associated with PC gaming will be gone after about 25 years of existence. ...
AMD Drops ATI Brand Name for GraphicsPC Magazine
AMD to dump ATI brandRegister
AMD to end ATI brandingComputerandvideogames.com
Mac Rumors -Cinema Blend -brandchannel.com
all 168 news articles »

Erictric
BlackBerry 9670 Clamshell to be Branded as “Style”?
IntoMobile (blog)
... names working perfectly well is the “Wii”, but I still can't help but feel like BlackBerry's trying too hard to be cool with branding like “Style”. ...
RIM to Name BlackBerry 9670 Oxford the BlackBerry Stylepocketnow.com

all 8 news articles »

P&G Looks to Franchise Tide Dry Cleaning
BusinessWeek
The world's largest consumer products company attached its Tide branding to car washes three years ago. Now it wants to open hundreds of franchised Tide Dry ...

and more »

Seattle Post Intelligencer (blog)
Seattle's Best: Coffee sold at 30000 locations
Seattle Post Intelligencer (blog)
Seattle's Best relaunched its branding campaign with a new logo earlier this year. (Courtesy photo) The long-running joke is that there's a coffee shop on ...

and more »

DePauw branding gets a face lift
The DePauw
The observant student may have noticed a small change to DePauw University's website recently. In the upper-left corner, the type treatment of DePauw's name ...

and more »

The Guardian
Pop music as branding? Shh ...
The Guardian
"I consider us a brand," he said, adding such observations as: "Here's how the consumer can benefit from the collaboration. ...

Brown Shoe hopes Fergie line goes 'boom, boom, pow'
St. Louis Post-Dispatch
While celebrity branding has permeated much of the fashion and beauty world from fragrances to apparel, it hasn't been a blockbuster hit yet when it comes ...

and more »

Vivid Entertainment: A new business model for porn
Reuters
"It's gone from moneymaking and being a taboo to a type of branding," said one industry source. "The media and consumers love this stuff. ...

and more »

Activision ditches PS3 from Black Ops ads
Computerandvideogames.com
In yet more evidence of a blossoming partnership between Activision and Xbox, Microsoft's branding proudly accompanies that of Treyarch and Activision - but ...

and more »

Scottrade Inc. promoted Kim Wells to its chief marketing officer
St. Louis Post-Dispatch
She most recently served as Scottrade's director of branding and website marketing. Wells has more than 22 years of business development and marketing ...

and more »

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Counterfeit Branding - Representing True Globalisation!