My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of... Read More

How a Great Tagline can Help your Business

"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these:Please don't squeeze the Charmin. (since 1964)A diamond is forever. (since 1948)All the news that's fit... Read More

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won't see them. This is why the telephone company and most large cable companies require drivers... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. There is not much difference in the way P&G operates as compared to how Unilever... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks,... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!A bold promise backed up with an awesome guarantee:* Enables You To Significantly Raise Your Price* Gives... Read More

New Uniforms Could be the Gold Charm for the Golden Arches

New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. The new... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to... Read More

Internet Branding

Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your... Read More

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing,... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly the symbolic significance of your corporate identity can impact your business.... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states... Read More

Setting the Right Price

One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche. Armor All is the newest company to offer it's brand name customer loyalty to sell these... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the... Read More

Brand Equity - Brand Identity Guru

7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Shortens the sales cycle3. Deflects competition4. Resists commoditization5. Establishes top of mind awareness (mindshare)6. Generates referral "word of mouth" momentum7. Meets and exceeds shareholder expectationsIf you are lacking some of these qualities read on to learn how you... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their print correspondence but miss out on... Read More

Bloomberg, New Owner of BusinessWeek, Seeks Agency for Global Branding
AdAge.com
NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and ...

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Reuters
Playboy's bunny turns more alluring than playmates
Reuters
"They have definitely not ruined (the brand). It's just that it has to be brought back toward the image it once had," said Kelly O'Keefe, a branding ...

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New York Times
AOL Wrestles With The Value Of Putting Its Brand Name On Everything
paidContent.org
AOL changed the brand for the original service to Surphace. ) But dropping the name isn't the case across AOL. When Armstrong unveiled his 100 day review ...
AOL Spinoff May Send Third of Workforce ReelingE-Commerce Times
Will AOL Try to Replace TMZ?ClickZ News

all 1,188 news articles »

Genesee County Road Commission starts branding tires in response to thefts
The Flint Journal - MLive.com
GENESEE COUNTY -- The county Road Commission has resorted to "branding" every tire it buys for its vehicle fleet, one of a series of moves ...

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NeXplore Search Sheds Beta, Rebrands as NeXplore Search 2
CNNMoney.com (press release)
Commenting on NeXplore Search 2's new branding, Scott Grizzle, chief marketing officer for NeXplore Corporation, said, "Branding NeXplore as 'search ...

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Singapore Climbs Country Brand Index
Travel Agent
It moved up 11 slots to number 13 on FutureBrand's latest Country Brand Index, which ranks the world's top country brands. It also earned the titles of Best ...

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Coke, Pepsi and... Ayds?
Vancouver Sun
Toronto had its own branding failure with the adoption of the “Toronto Unlimited” campaign in 2005. The brand cost millions of dollars to develop, ...

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What Makes People Love Google?
Search Newz
In a word: branding. As a brand, both through their own efforts and through sheer luck, Google has been able to position itself as the #1 online brand in ...

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Past columns evoke memories
Chicago Tribune
Branding Iron Restaurant, a restaurant that became famous for its barbecue ribs and free doughnut holes from 1959 to the early 1980s in Oak Lawn and later ...

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Dynamic Logic Offers Optimization Tool for Brand Metrics
ClickZ News
"But for campaigns that have a branding focus, campaigns that are meant to drive longer-term branding like shifts in attitudes toward a brand or attempt to ...
New Dynamic Logic Service Brings In-Ad SurveysMediapost.com
Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online ...Earthtimes (press release)

all 7 news articles »

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