How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Master the technique of each,... Read More

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.... Read More

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text -... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.But... Read More

Is Your Web Copy Plain Talk?

It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....TOP 9 POINTS TO FOLLOW:1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE2. EMOTIONAL headlines... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!In this article, I'm going to reveal 3... Read More

Writing For Sex Markets

Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's... Read More

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put... Read More

Five Tips for Writing Eyeball-Grabbing Headlines

If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.We're all experiencing information overload and have made it a habit to skim... Read More

How Not to Write a Press Release

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.Another writer, a friend of mine, got the account and life went on.Of course, I was pretty upset by the situation. I... Read More

The Truth About Negative Commands (Dont Read This!)

Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since... Read More

5 Ways to Instantly Improve Your Copy

1. Isolation technique It doesn't matter how good your copy is if they don't read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking... Read More

Long Copy versus Short Copy

When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner."But when the ads run? they invariably work.Here's why?Imagine you were stranded on a desert island? and the man upstairs came down to speak... Read More

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. Here they are...? You? Save? Results? Health? Love?... Read More

5 Critical Mistakes Most Freelance Copywriters Make

Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error... Read More

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence. Being able to tell the world who you are, what you do and how... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.When a website or blog requires content, they will want a ghostwriter to churn out the content for them. In fact the demand... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.Surprisingly, this narrative form isn't new. Even in the Middle Ages, storytellers journeyed from castle... Read More

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy.Because the key word here is... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement... Read More

Top Copywriter Angela Booth Launches Series of Free Reports for Online Marketers
I-Newswire.com (press release)
She initially wrote the report for her copywriting students, so that they could improve their copy quickly. Angela wrote the third report "Super Simple Real ...

Impact Media (blog)
Complete Package on SEO and Web Content Zazzle Media
Release-news.com (press release)
UK, Peterborough, 08/28/2010: SEO (Search Engine Optimization) Copywriting is a method of writing or improving the contents of a web page to increase the ...
SEO Copywriting: Five Secrets to Online SuccessMarketingProfs.com (subscription)
10 Tips for DIY SEO CopywritingSearch Engine Marketing (blog)

all 56 news articles »

iWebContent Announces the move to new Office Facility and Expanded Growth
PR Web (press release)
Most often the lack of content is the reason for failure but with SEO Copywriting we bridge the gap between business and customer on the web. ...

The Best Content Creation Companies in the US Ranked by topseos.com for ...
SEO Press Releases™ (press release)
All the best web content creation services next to hundreds of other copywriting companies have gone through an evaluation system facilitated by a qualified ...

and more »

Sanborn Regional School District Launches New Website by @DanconiaMedia
I-Newswire.com (press release)
... online reputation management, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. ...

Advantage of Copywriting Services
lonad News
SEO copywriting is a new functional art form. It appeals to five different groups & the tactics used need to reflect the demands of both. ...

CueBlocks is Hiring Web Developers & Internet Marketing Experts in Chandigarh
PR.com (press release)
The company has announced about 12 open positions in Web Development, Copywriting, Social Media and other divisions. Chandigarh, India, September 03, ...

PR Web (press release)
Laura Armbruster Receives Prominent SEO Copywriting Certification
PR Web (press release)
Professional copywriter Laura Armbruster receives the SuccessWorks SEO Certificate of Completion showing her mastery of search-engine optimized (SEO) ...

Global Associates provides Excellent Content Writing Service
Jazzou (blog)
The writing services includes web and online copywriting, content writing, SEO article writing, blog writing, news letter and E-zine writing, ...

and more »

mediabistro.com (blog)
Mediabistro Offering Fall Course Promotion, Copywriting for Web Included
mediabistro.com (blog)
This is probably for someone getting their feet wet in the industry, but one of the multi-week courses includes Copywriting for the Web, which teaches ...
Enroll in mediabistro.com Multiweek Course by Aug. 27, Receive Free Self-Paced ...BayNewser

all 6 news articles »

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