What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file, signature box, etc.What Is A Signature?A signature is a short block of text at the end of a message with information identifying you and providing additional information about what you are offering.You can think of your signature as passive advertising.... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for sometime, you understand the astronomical benefits of networking with the "right" people -- especially when they have your kind of prospects who are hot and willing to buy.If not, you're in for a treat! Let me briefly explainThe average networker... Read More

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to success in online marketing of any kind is contact. Not just the one time "flash in the pan" type either. You need to form relationships with your potential customers, and maintain it on a day to day basis. Remember, just... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. In fact, we are not referring to a disease at all.What we are talking about is literally... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management.It's like putting permission marketing into overdrive!In other words, you can use it to build a database of opt-in email addresses for publishing an ezine, delivering courses or making announcements... Including special... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away.Well here is what I think of that, if the person was never prepared to give you their email address in... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.Making the site "sticky", by using a member-only area or a community feature such as chat or... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.First a little history. The guys who started internet marketing were all either successful direct marketers or people who... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true.According to CIO Today, Microsoft is now employing "IronPort Anti-Spam Technology.""IronPort" is a paid "white-list" for people who send "mass... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. These are great techniques for making contacts, but are you taking full... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your short term profitability online, you've got to think of your business as more than just one or more products or services. Getting customers is the hard part, so the best strategy is almost always to gain their business long term.Ask... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present, the single opt--in method is the preferred approach to building a list. However, Internet promoting considerations suggest the list... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www.learnhomebusiness.comIf your email subject line doesn't get read -Nothing gets read!And it is worse now!**DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.Are your subscribers even getting your newsletter? You might be shocked to find out... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at.It categorizes spam as commercialIt limits it to emailCalling anything unsolicited creates vaguenessEven though all the above things may be true, there are several more things about spam... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase. Let us look... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. Viruses reak havoc quickly often because they are forwarded via email and eventually reach thousands of computers.But what if you could harness this contagiousness - in a good way?You can!... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it).After a little further investigation, some... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating... Read More

What is Email Marketing?

There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Yes, these approaches can work, but then after spending a lot of money it's tough to calculate return on marketing... Read More

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well let's just say that early retirement is no longer an option.Now what?Perhaps it's... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.The reason for this is because Back-end sales, are the ultimate way to realize the true 'life-time value' of your customers/list. Once... Read More

Irish Times
Email marketing execs must adapt to Gmail change
Business Strata - Business News
Email marketing professionals must adapt their campaigns to meet a new challenge from Google's email service Gmail. A blog on Econsultancy notes that by ...
Gmail's priority box and the implications for email marketersEquimedia Marketing News
Gmail's Priority Inbox will require some smart thinking from marketersMarketing Week

all 37 news articles »

AAA NCNU Selects Epsilon for Comprehensive Multichannel Marketing Services
Virtual Press Office (press release)
Specific services will include direct marketing strategy development and execution, print production for direct mail, analytics and reporting support, ...

and more »

New York Times (blog)
Gmail's Priority Inbox delivers new challenge for email marketing
mad.co.uk
Ben & Jerry's recently stated that it was dropping email marketing to focus on social media. The decision prompted strong debate about the value of email ...
Gmail Priority Inbox: implications for email marketersEconsultancy (blog)
What the Gmail priority box means for email marketersUtalkmarketing
Gmail Rolls Out the Priority InboxMarketing Pilgrim (blog)
Search Engine Land (blog)
all 703 news articles »

VentureBeat
Email marketer iContact snags $40M to help small businesses fill inboxes
Reuters
iContact, a provider of email marketing services like newsletter creation and distribution, just raised $40 million in its ...
iContact raises $40 million in Series BVatorNews
iContact Raises $40 Million For Email Marketing SoftwareTechCrunch
JMI Equity Invests $40M in iContactCitybizlist (press release)

all 22 news articles »

Singapore Email Marketing Company Launches New Email Marketing Website
VEE 2
The company's new email marketing website aims to promote EDM design, email blast and email campaign tracking services plus educate Singapore companies on ...

and more »

A Complete Lead Nurturing Email Marketing Suite Launched by SalesNexus
TMCnet
SalesNexus is in the process of expanding its services by upgrading its user interface, adding a full-featured email marketing suite to its Web-based CRM ...

and more »

Constant Contact Adds New Social Sharing Functions to Online Marketing Solutions
MarketWatch (press release)
WALTHAM, Mass., Aug 30, 2010 (BUSINESS WIRE) -- Constant Contact(R), Inc. (NASDAQ:CTCT) , a leading provider of email marketing, social media marketing, ...

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BUYINS.NET: (DRIV) SqueezeTrigger Price is $27.745. There is $134933344.00 ...
Trading Markets (press release)
Digital River also provides paid search advertising, search engine optimization, affiliate marketing, multi-variant testing, and email optimization services ...

and more »

PR Web (press release)
AuthorHive Launches AuthorHive Video Services
PR Web (press release)
... marketing component that can be syndicated through blogs, social networking, and retail websites; and distributed through email marketing campaigns. ...

and more »

Technology Experts Offer Marketers 10 Ideas to Create More Effective Online ...
NewsBlaze
INDIANAPOLIS - (BUSINESS WIRE) - Global email marketing and interactive marketing provider ExactTarget released a new executive briefing today, ...

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