Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it... Read More

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard... Read More

How to Use Flyers to Increase Your Business

What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider: a marketer to all markets . . . is often a master ofnone. Personally, I take this risk: as a marketing consultant, I movefrom one market to the next frequently, and I am often involvedin "mass-marketing" - such as with... Read More

Marketing to Success on a ZERO Budget

TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when... Read More

Target Your Market

Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.How much do you need to know... Read More

GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you... Read More

Market Yourself as the Expert

As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field.Write tips... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get." - Heidi Richards -Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford.... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down... Read More

Promotional Products

As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Promotional... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. In addition to their reflective qualities which help brighten up your booth, they are capable of deflecting negative energy. Strategically positioned mirrors... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.Whether a small company or a large one with a sales force, the leads that are always best are... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.Focus the majority of your advertising on communicating with the... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending... Read More

CVS Caremark Drug-Benefit Turnaround Tied To Sharper Marketing
Wall Street Journal
(CVS) is bouncing back from a rocky "selling season" last year that led to billions of dollars in lost accounts, thanks to a honed marketing message and ...

and more »

Seattle Post Intelligencer
The MLS Marketing Crisis
Bleacher Report
However, the whole marketing strategy of promoting the MLS has fallen flat. Yes, American soccer has substantial obstacles to overcome, most importantly ...
Q&A: Madison Ave. Landon ZoneNYSportsJournalism

all 866 news articles »

ESPN (blog)
Northwestern starts major marketing push
ESPN (blog)
It's why Thursday's announcement that Northwestern will launch its first-ever major marketing campaign for athletics is long overdue. ...
Northwestern marketing and recruitingChicagoNow (blog)
Northwestern Announces Wide-Ranging Athletics Marketing CampaignNUSports.com
Northwestern to market Wildcats sportsChicago Tribune (blog)

all 9 news articles »

BP Reports `Significant Bounceback' in U.S. Refining, Marketing Operations
Bloomberg
BP Plc reported a “significant bounceback� in its US refining and marketing operations in the second ...

and more »

Online Marketing Targets Age 40-Plus Women
Huffington Post (blog)
They have gotten so good at this type of sleuth marketing that they even offer the appropriate drugs for the corresponding age category. ...

openPR (press release)
Social Media Marketing Strategy Tips Based on World Cup Social Media Successes
Online PR News (press release)
Internet marketing agency introduces Social Media marketing tips resulting from an ongoing study of successful World Cup social networking strategies. ...
4 Ways to Master Social Media MarketingInc.com
8/10/10: Summer Camp Seminars - Social Media 2.0Columbus Business First
VP/Group Dir, Social MediaMashable (blog)
openPR (press release) -PR Web (press release)
all 10 news articles »

New York Daily News
'Jersey Shore' transforms regional style into global marketing boon
New York Daily News
'Jersey Shore' stars Mike 'The Situation' Sorrentino and Jenni 'JWoww' Farley are both hawking their own clothing lines. ...

and more »

TeleNav Expands Its Leadership Team, Adds a VP of Marketing and a VP of ...
MarketWatch (press release)
As vice president of marketing, Dariusz Paczuski is responsible for corporate, channel and consumer product marketing as well as mobile advertising and ...

and more »

International Drug & Explosives Detection Company IDenta Corp. Updates US ...
MarketWatch (press release)
We expect other retail marketing opportunities to follow." Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of ...

and more »

Oshtemo's Marketing Technology Service wants to help with Kalamazoo River oil ...
Michigan Business Review - MLive.com
The company, Marketing Technology Service, says its prototype fabrics are capable of soaking oil off the Kalamazoo River and wiping it from animals that ...

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