As Easter approaches, former President Donald Trump is marketing the “God Bless the USA Bible,” aligning with his history of launching branded products. This new endeavor, linked to the patriotic anthem by Lee Greenwood, is another addition to Trump’s commercial repertoire, blending nationalism with religious sentiment.
Priced at $59.99, this Bible is uniquely marketed as “endorsed by President Trump” and incorporates not only the King James version of the scriptures but also patriotic American documents like the Constitution, Bill of Rights, and the Declaration of Independence. The product even includes a “handwritten chorus to ‘God Bless the USA,'” aiming to merge American patriotism with Christian faith.
The website for the “God Bless the USA Bible” clarifies that Trump, nor his corporate entities, own, manage, or control the Bible directly. Instead, Trump profits from the venture through a licensing agreement that uses his name and image, a strategy he has employed in various other merchandise deals.
Despite the commercial nature of this Bible, the website asserts that the product is apolitical and unrelated to any campaign activities, specifically distancing itself from Trump’s 2024 campaign initiatives.
The release has sparked criticism, with the Biden campaign calling Trump “a fraud” and contrasting Biden’s focus on American welfare with Trump’s self-serving ventures. Trump, however, defends his business activities as evidence of his political acumen.
The financial details of Trump’s earnings from this Bible remain undisclosed, with ownership and management of the sales veiled in mystery, only identified as copyrighted by “2024 God Bless the USA Bible.”
In a promotional video, Trump advocated for the Bible’s presence in American homes, touting it as his favorite book and emphasizing its significance in restoring America’s greatness through a revival of religious faith. This move showcases Trump’s strategy of intertwining his political narrative with commercial and religious elements, aiming to resonate with a specific voter base as the nation moves closer to the Easter celebrations and the forthcoming election cycle.
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