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President Joe Biden’s victory in the 2020 presidential election was attributed to a strategic approach that involved limited public appearances, significant changes to voting procedures, and a carefully crafted public image. Biden’s campaign capitalized on COVID-19 restrictions to minimize his exposure, thereby avoiding potential gaffes and maintaining a controlled narrative. By leveraging the pandemic, the Biden team kept the candidate safe in his basement, while the liberal media, Democratic Party leaders, and wealthy donors took on the campaign’s promotional efforts, vastly outspending and outmaneuvering the incumbent Trump campaign.
The second prong of Biden’s strategy involved altering voting laws in key swing states under the pretext of COVID-19. This led to an unprecedented number of mail-in and absentee ballots, with extended deadlines and relaxed enforcement of voting regulations. Practices like ballot harvesting and curing became commonplace, significantly boosting Democratic voter turnout. Financial contributions from influential figures like Mark Zuckerberg further supported these efforts, aiming to enhance voter engagement through strategic funding and logistical support.
The final component of Biden’s campaign was a rebranding effort that portrayed him as a moderate figure, despite his alliance with the Democratic Party’s progressive wing. This contrast between Biden’s perceived centrist stance and his party’s radical policies was instrumental in appealing to a broader electorate.
As Kamala Harris prepares for the 2024 presidential race, questions arise about her ability to replicate Biden’s successful strategy. Unlike Biden, Harris is known for her leftist positions and has no established reputation as a centrist. Throughout her career, she has championed progressive causes such as the Green New Deal, defunding the police, and opposing traditional U.S. policies. Her public image, marked by support for controversial figures and movements, lacks the moderate veneer that benefited Biden.
Harris’s reliance on scripted speeches and controlled appearances suggests a continuation of Biden’s teleprompter campaign. However, her propensity for off-script gaffes and controversial statements poses a significant challenge. The Democratic Party may limit her unscripted interactions to avoid undermining her candidacy.
The 2024 election will likely see Harris leveraging the non-Election Day balloting revolution from 2020. However, the absence of a credible moderate persona and her radical political history may hinder her ability to attract a broad spectrum of voters. The Republican strategy will focus on exposing Harris’s hard-left ideology and contrasting it with her current campaign rhetoric.
Ultimately, while Harris can utilize some elements of Biden’s 2020 strategy, her distinct political background and public perception will play a crucial role in determining her success in the upcoming election.
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