Gustave Le Bon in “The Crowd: A Study of the Popular Mind” provides the following that apply most perfectly here.
1. The improbable does not exist for a crowd, and it is necessary to bear this circumstance well in mind to understand the facility with which are created and propagated the most improbable legends and stories.
2. Crowds, being incapable both of reflection and of reasoning, are devoid of the notion of improbability; and it is to be noted that in a general way it is the most improbable things that are the most striking.
3. Crowds being only capable of thinking in images are only to be impressed by images. It is only images that terrify or attract them and become motives of action.
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