Of course, the NRA does spend money and it does have a sophisticated and persistent messaging operation. But so do dozens of other organizations and causes. So, how does the NRA stack up against them?
Not too well. The NRA, gun makers, and gun rights issues do not even show up on the OpenSecrets website lists for top lobbying firms, top lobbying sectors, top lobbying issues, or top lobbying industries for the years 1998-2017.
The figures for Florida Senator Marco Rubio are particularly educational, since he has been a target of a lot of anti-NRA screeds since the shooting in his home state. A look at the top 20 donors to Rubio directly and his PAC since 2009 does not include the NRA. Over his career since 2009, Rubio has raised a total of more than $91 million in donations. The NRA is responsible for just over $3 million of that, or 3.3 percent. Big whoop, as they say. Yes, $3 million is a lot of money and more than most of us could ever donate to anything. But context is everything, and the even a so-called “poster boy” for NRA donations would only be 3.3 percent lighter in campaign cash without them.
Again, that certainly doesn’t mean the NRA isn’t spending a lot of money. But the Poltifact fact-checking website puts the total amount of NRA spending since 1998 at $203 million. That figure is even smaller than it looks when you consider 30 percent of Americans, or about 100 million people, own a gun. By contrast, Wall Street and the broader financial industrial shelled out more than $1.1 billion in the 2016 election cycle alone. The financial industry employs only about six million people in total. https://www.cnbc.com/2018/02/16/nra-money-isnt-why-gun-control-efforts-are-failing-commentary.html
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