Variety has it about right. Sorta. When NBC News announced earlier this year that it lured Megyn Kelly from Fox News Channel, it was counting on the star anchor to draw attention. She’s delivering — though perhaps not in the way executives had hoped.
The chief marketing officer of JPMorgan Chase, Kristin Lemkau, tweeted Monday night that she was “repulsed” by a report scheduled to run this weekend on “Sunday Night With Megyn Kelly” in which the anchor is slated to interview Alex Jones, a self-styled provocateur who is known for spreading dubious theories about national events. NBC News teased the segment this past weekend during the second broadcast of Kelly’s newsmagazine, which launched earlier in June. A person familiar with the matter confirmed a Monday report in the Wall Street Journal saying JPMorgan requested that any digital ads or local TV ads that could appear adjacent to the next “Sunday Night” broadcast be removed. It remained unclear whether the financial-services company was pulling its ads from NBC properties or simply “re-expressing” an advertising schedule so that commercials would run at different times or alongside different programming.
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