REPORT: Bee’s LOW-RATED TBS Show Can’t Afford to Lose One More Advertiser
source: https://goo.gl/z6eHkk
Samantha Bee is the vulgar, unfunny “comedian” who hosts the low-rated TBS “Full Frontal” late night talk show, and the self-proclaimed “feminist” who launched a vile attack on Ivanka Trump, where she claimed Ivanka and the President of the United States had an incestuous relationship and also called her a “feckless c*nt.”
Personally, I have never watched the show, but I have caught some of the “episode promos” and they were cringe-worthy enough to steer me away.
She’s not funny.
And from the little blips I’ve caught, her material is the typical “resistance” garbage we’ve all grown tired of. Bee’s “humor” revolves around her chronic (and fatal) case of “Trump Derangement Syndrome.”
So, it’s no surprise that she desperately needs her advertisers.
However, after her unprovoked attack on Ivanka, major advertisers are leaving her show.
In addition, a new report reveals that Samantha Bee actually cannot afford to lose even one more advertiser…..
So, folks, you know what that means….
Time to pressure her advertisers to drop the show!
The fallout from Samantha Bee’s decision to call Ivanka Trump a “feckless c*nt” continues, as prominent advertisers Autotrader and State Farm pulled their ads from her show on Thursday — this presenting a particularly troubling development for Bee, whose ratings have plummeted from last year.
Despite an apology from the host of TBS’s Full Frontal, sponsor Autotrader and State Farm jumped ship from Bee’s show and the threat of additional departures remains real. While more successful shows with established personalities — such as Sean Hannity and Laura Ingraham — can weather the storms of sudden sponsor loss, as the numbers below reveal, Samantha Bee is anything but successful.
According to The Wrap:
Year-to-date, Bee’s Nielsen ratings are down 34 percent among adults ages 18-49, which is the demographic most-coveted by primetime advertisers. Isolating just millennials, a label assigned to adults ages 18-34, she’s shed a whopping 47 percent — or nearly half — of her 2017 viewership.
In terms of total viewers, “Full Frontal” is down 29 percent year over year.
Those losses are really bad. They are also about the same when isolating Q2 2018 vs. Q2 2017 and the entire fall/spring season-to-date, so we won’t bog you down with too much data.
Bee’s employer — Turner Broadcasting Systems — took some of the blame for Bee’s crass attack on Ivanka Trump.
“Samantha Bee has taken the right action in apologizing for the vile and inappropriate language she used about Ivanka Trump last night. Those words should not have been aired. It was our mistake too, and we regret it,” the network said.
While standing in solidarity with Bee may suggest a desire to stick with their embattled host, business is business. Specifically, TBS’ business involving Bee has consisted of crashing ratings, declining cash flow from sponsors, and now, a firestorm of national controversy.
How long will the network endure the cost of standing shoulder-to-shoulder with their host while receiving so little benefit in return?
The answer to that will reveal itself in coming weeks.