Kevin and Casey talk to The Times’s Styles reporter Callie Holtermann about facial fitness gum, a “jawmaxxing” product targeted at teen boys online.
This is a clip from episode 92 of Hard Fork https://youtu.be/MjqmntM4eF0?si=kCkX5jx4M_8d1Bs4
Additional Reading:
Why Are Gen Z Boys Chewing on Rock-Hard Gum?
Hard Fork is a weekly look into the future that’s already here. Hosts Kevin Roose and Casey Newton explore stories from the bleeding edge of tech.
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Credits
“Hard Fork” is hosted by Kevin Roose and Casey Newton. Produced by Rachel Cohn and Whitney Jones . Edited by Jen Poyant. Engineering by Alyssa Moxley and original music by Dan Powell, Elisheba Ittoop and Marion Lozano. Our audience is Nell Gallogly. Video production by Ryan Manning and Dylan Bergeson. Podcast Art & Animations by Julian Hespenheide. Additional Motion graphics by Phil Robibero.Thumbnails by Julia Moburg, Elizabeth Bristow, and Harshal Duddalwar
Special thanks to Paula Szuchman, Pui-Wing Tam, Nell Gallogly, Kate LoPresti and Jeffrey Miranda.